Marketing Specialist

Company: Accreditation Commission for Health Care (ACHC)
Location: Cary
Posted on: February 25, 2021

Job Description:

ACHC is currently looking for a well-rounded individual who is energetic, yet structured and detail-oriented, to join our dynamic Marketing team. The Marketing Specialist--provides support in the development and maintenance of all aspects of ACHC program marketing and branding.--This person is responsible for working proactively with individuals, business partners, and teams to develop strategic, integrated marketing communications that support business objectives. S/he will deliver impact by aligning the organization's mission and priorities with creative and differentiated marketing tactics that drive business results. The ideal candidate will--possess an entrepreneurial sensibility that is complimented by a positive attitude and good sense of humor, proactively engaging with internal and external resources in creative ways to grow market share in the responsible business areas.Responsibilities include:* Research and select most effective media for marketing campaigns, negotiate media and frequency.* Create and develop new marketing materials to support program initiatives/ campaigns.* Convey recommended strategies and attain buy-in from leadership, senior management and main internal stakeholders.* Prepare short and long-term plans to ensure adaption of identified strategies, evaluate implications of plans inclusive of risk.* Generate innovative ideas to promote our brand and our products.* Research market to identify new opportunities.* Set specific marketing goals.* Analyze marketing metrics.* Develop promotional materials such as flyers, brochures, social media ads, videos, webinars, etc. to help increase the company's brand awareness.* Develop campaigns for social media platforms to increase web traffic and develop a solid, long-term web presence.* Proofread, review and edit all program materials to ensure consistent look and feel.* Lead internal marketing brainstorming sessions to define content and execution of new ACHC marketing campaigns.* Strategize, write and create customer-facing materials.* Oversees all aspects of their designated programs in exhibits, trade shows, workshops.* On a case-by-case basis, attends trade shows where he/she will be responsible to distribute marketing materials.* Responsible to periodically review the website to ensure it's up to date.* Understanding and adhering to measurable KPI's.* Complies with ACHC's Quality Management System (QMS), established policies and procedures, and achievement of the quality objectives (Balanced Score Card). May participate in ACHC QMS internal audit activities.Job Requirements:* Bachelor's or Associate's degree in Marketing, Public Relations, Event Planning, English, or Journalism or a related field from an accredited university, and 4-6--years of equivalent and relevant work experience.* Relevant Marketing, Sales, Event Planning, Technical Writing, Copy Editing, or Public Relations experience in a commercial business environment required.* Proficiency in all Microsoft Office applications (PowerPoint, Excel, etc.) required.* Exceptional oral and written communication skills are critical, as is a scrupulous attention to detail.* Proven track record of favorable customer relations and customer service skills and experience desired.* A sense of humor and the ability to inspire cooperation among internal partners are essential.* Ability to effectively balance competing priorities while working independently or in a team environment. * Experience in related health care settings is desired but not required.This position is located in Cary, NC, with occasional travel involved.

Keywords: Accreditation Commission for Health Care (ACHC), Cary , Marketing Specialist, Advertising , Cary, North Carolina