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Marketing Specialist

Company: Riccobene Associates Family Dentistry
Location: Cary
Posted on: May 14, 2022

Job Description:

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the team to ensure that your marketing efforts support growth efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts. Responsibilities Plan & execute monthly content calendars & work with other members of the team to increase visibility of each piece of content with cross-channel use. Work with field-level teams on best practices for location-specific community engagement. Strengthen our relationship with clients and company partnerships. Attend trade shows, health fairs, and community events as an ambassador of the brand. Plan and execute campaigns and events Track, analyze and report the success of those campaigns and events Create online and offline marketing content (be able to capture sharable moments with speed & harness stories with a reporter's mind). Manage & build a library of photos and videos to fulfill your content calendar plans and specific requests from other team members. Empower the team with marketing content and campaigns that help drive growth Gather information across multiple sources for monthly reporting and help investigate trends. Respond to patients across digital platforms. Monitor and manage marketing email accounts. Assist patients in reaching the appropriate office and getting an appointment by following up on digital appointment requests. Qualifications 1-3 years' of marketing experience BS/BA in Marketing or a related field of study Excellent writing and communication skills Experience with managing brand's social media accounts Willingness to travel for day trips to various offices Strong organization and prioritization skills Experience with graphic design either using Adobe design or online platform (Canva, Crello) Ability to multi-task and thrive with multiple daily deadlines Results oriented with the ability to quickly produce content & make changes

Keywords: Riccobene Associates Family Dentistry, Cary , Marketing Specialist, Advertising , Cary, North Carolina

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