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Product Marketing Specialist

Company: ABB Group
Location: Cary
Posted on: June 25, 2022

Job Description:

Product Marketing SpecialistTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.Working within the Electrification Business Area in the United States, you will utilize your creative skills and capabilities to design, develop and implement the product marketing, positioning, and go-to-market strategy for our lighting panelboard product line. You will be accountable for the ownership of the respective product portfolio for all marketing and business development activities in the US. You will also lead the communication and messaging of our product value propositions in alignment with ABB's global product marketing strategy., ****The preferred location is Cary, NC; however, we will consider virtual/remote-based arrangements for highly qualified individuals.****This position reports toProduct Marketing ManagerYour responsibilities

  • Create, plan, and ensure the effective implementation of the US go-to-market product marketing strategy
  • Ensure achievement of product marketing targets and budgets through regular oversight, definition, and implementation of improvement plans
  • Develop and implement annual marketing plans in conjunction with US customer experience and communication teams
  • Prepare business plans focused on business development for the lighting panelboard market
  • Coordinate with cross-functional and cross-division product marketing and sales team members to define appropriate forecasts and plans
  • Collect, evaluate, and share customer research, market conditions, and competitive data with a focus on Commercial and Industrial users, contractors, and distributors
  • Collaborate with division Global Product Managers on local standards and installation norms to ensure local product market acceptance
  • Lead and manage commercialization efforts of multiple programs, including voice of customer (VOC) and product launchesYour background
    • Bachelor's degree is required.
    • Experience preferred in Sales, Marketing, Product Management, or Product Marketing.
    • Experience with the commercial and industrial market is highly preferred.
    • Direct experience selling electrical equipment, and/or selling through Electrical/Power.
    • Management/Industrial Distributors and Channel partner networks is highly preferred.
    • Must have experience working comfortably with cross-functional teams and operating at a very fast pace, with multiple competing priorities.
    • Six Sigma or equivalent training in process and quality assurance methodology preferred.
    • Strong analytical and problem-solving skills are required.
    • Must have excellent internal and external communication skills, both written and verbal.
    • Experience with customer relations via service, visits, relationships, etc. preferred.
    • Ability to perform the competitive analysis required.
    • Your competencies profile should include: Attention and focus on customers and stakeholders, results-oriented, market-driven thinking, teamwork, systemic thinking, and creativity & innovation.
    • Experience with MS Office required.
    • Candidates must already have a work authorization that allows them to work for ABB in the United States.Benefits
      • Retirement plan
      • Life insurance
      • Disability insurance
      • Accident insurance
      • Wellbeing programMore about usABB's Electrification Global Markets organization is responsible for the go-to-market strategy and generating profitable growth for the Electrification Business Area. Our 10,000 strong commercial team represents the portfolio of all Electrification Business Area Divisions in over 100 countries. Our unmatched domain expertise across key industry verticals and channels combined with our truly global footprint makes us able to deliver extraordinary business results, supporting our customers with solutions which address their current needs, whilst considering the future emerging trends such as Urbanization, Digitalization and Shift to Electricity and Sustainable Energy.We look forward to receiving your application. If you want to discover more about ABB, take another look at our website Employment Opportunity and Affirmative Action at ABBABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to Resumes and applications will not be accepted in this manner. #LI-Hybrid

Keywords: ABB Group, Cary , Product Marketing Specialist, Advertising , Cary, North Carolina

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