Digital Marketing Operations Analyst

Company: Teleflex
Location: Morrisville
Posted on: August 6, 2022

Job Description:

Expected Travel: Up to 10%

Requisition ID: 6626

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people's lives. We apply purpose driven innovation - a relentless pursuit of identifying unmet clinical needs - to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Surgical - Whatever the latest surgical breakthrough looks like, Teleflex is working to make it happen. From our MiniLap - Percutaneous Surgical System to Weck - Hem-o-lok - Polymer Locking Ligation System, and Weck EFx - Shield--- Fascial Closure System, our portfolio of products adds up to a powerful offering of solutions that helps improve patient outcomes. These innovative, minimally invasive surgery products are offered alongside time-tested and trusted Pilling - Surgical Instrument and Lightsource solutions to provide a comprehensive set of solutions to meet the challenges of an evolving healthcare environment. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients' lives.

Position Summary

As an innovative, trusted provider of medical devices, Teleflex lives and breathes its commitment to improving the health and quality of peoples' lives. In support of this commitment, Teleflex's Surgical Business Unit is seeking a passionate Digital Marketing and Operation Analyst, that will partner with their Marketing Manager to support the Business Unit's overall marketing goals, particularly by supporting the organization's digital marketing strategy and execute our analytical and operational processes.

Within the Surgical Business Unit, the Digital Marketing and Operations Analyst is a key digital marketing change agent; accordingly, we are looking for a candidate that possesses digital marketing experience and is an analytical thinker able to work collaboratively with peers and management to implement creative solutions to operational challenges.

Ultimately, a Successful Candidate Is

• Collaborative and innately curious and searches for deeper insights.
• Action-oriented with a bias towards delivering results.
• Forward-thinking and ready to make an impact.
• Ready to think beyond the chart: what does the data mean for our business, and how should we prepare for the future?
  
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  Principal Responsibilities
  
  • Project Management: Assist in day-to-day project execution that supports current digital campaigns and Marketing Operations projects, typically in collaboration with sales ops, product management, and other internal and external stakeholders. Candidates should be comfortable preparing reports/dashboards to leadership.
  • Campaign Development: Work on defined marketing communications strategies and execute them through owned and paid media channels; this includes use of marketing automation tools, A/B testing, and analytics. Partner with marketing management to ensure campaigns are scheduled and executed according to our project's goals. Support reporting and metrics by updating campaign data results.
  • Digital Asset Management: Assist in the support of digital platforms with a primary focus on our new e-commerce purchasing site. A key responsibility of this job will be to continue to optimize our UX by partnering with sales operations to get continual user feedback and promotional ideas and then partnering with our IT/CX development teams to improve our customer's experience and drive more use and ease of access through that site.
  • Reporting and Analysis: Support the process for the timely management of marketing leads, end-to-end lead flows and lead handover to Sales teams. Ensure all process steps are optimized and maintained. Liaise with all reporting systems owners across the organization to ensure closed-loop reporting is continuously improving as integrated marketing and sales process are developed. Work with SFDC, SAP Marketing Cloud, MS Excel, and Tableau. Create reports to measure campaign effectiveness, pipeline contribution, and overall business performance.
    
    Education / Experience Requirements
    
    • 2-5 Years of sales/marketing operations experience
    • 2+ years of digital marketing and lead management experience
    • Business or Technical Undergraduate Degree required; Master's degree is a plus
    • Familiarity with the biomedical devices, healthcare industry, or regulated industry is a plus
      
      Specialized Skills / Other Requirements
      
      • Experience with one or more of data visualization tools like Tableau or Power BI.
      • Experience with a range of marketing tech tools such as Google Analytics and others
      • Strong working knowledge of Salesforce.
      • Proficiency in creating Salesforce reports and dashboards.
      • Comfortable manipulating large datasets in Excel.
      • Understanding of the lead-to-revenue demand funnel, with experience in retention (B2B experience preferred)
      • Work with marketing management to design report data and provide valuable insights to the business.
      • Experienced in presenting findings to leadership.
        
        Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 262-439-1894.
        
        Teleflex is the home of Arrow -, Deknatel -, Hudson RCI -, LMA -, Pilling -, R--sch -, UroLift - and Weck - - trusted brands united by a common sense of purpose. Teleflex, the Teleflex logo, Arrow, Deknatel, Hudson RCI, LMA, Pilling, R--sch, UroLift and Weck are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.
        
        - 2021 Teleflex Incorporated. All rights reserved.
        

Keywords: Teleflex, Cary , Digital Marketing Operations Analyst, Advertising , Morrisville, North Carolina