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Senior Product Marketing Manager

Company: Redwood Software
Location: Morrisville
Posted on: August 7, 2022

Job Description:

About RedwoodRedwood Software is on a mission to empower our customers with lights-out automation for all of their mission-critical business processes. Redwood is the 1st SaaS-based automation platform specifically built for enterprise resource planning (ERP) with the ability to extend to all major enterprise applications. We are trusted by thousands of customers across 150 countries because we embrace every aspect of automation and believe every IT and business process that can be automated, should be automated. We help our customers elevate, innovate and accelerate their business and redefine the future with automation they can trust.
We pride ourselves on having an inclusive, supportive, and fun culture, giving you the opportunity to grow your career and build lasting relationships with team members and senior management.

About the PositionWe are looking for a seasoned Product Marketer who is knowledgeable and passionate about Enterprise B2B SaaS offerings. You will be the expert focused on how to position our offerings to impact our industry presence. You will help create and communicate our vision and value proposition, working collaboratively across the company to align the entire organization as well as informing content to share with prospects, customers, analysts, the field, and the broader market.

  • Manage and continuously improve the Product Marketing related processes within Redwood
  • Define and execute the go-to-market strategy for Redwood products including messaging pricing, positioning, and sales enablement
  • Identify communities of Redwood's buyer personas and determining market messages
  • Understand marketplace dynamics, including competitors, and produce effective sales tools to favorably position Redwood products
  • Research and analyze competitors to provide product, technology and business insight for competitive analysis, sales intelligence, and product positioning
  • Assist in the development of product marketing collateral for downstream marketing and sales enablement including standard pitch presentations, data sheets, white papers, webinar presentations, blogs, e-books, and competitive battle cards
  • Work closely with Product Management and other teams to execute best-in-class, timely product launches and initiatives, and help customers, press, and analysts understand why what we're doing is valuable to the market
    • 5+ years of product marketing experience in B2B, enterprise software and/or SaaS/cloud environments, and ready to hit the ground running by sharing and implementing best practices on day one
    • Proven success in taking multiple products to launch and beyond
    • Industry experience with IT and line of business decision-makers, buyers and influencers
    • Demonstrated portfolio of impactful content spanning customer and sales facing deliverables
    • Ability to produce own content and also project manage marketing services resources to design creative and unique deliverables
    • Strategic and analytical thinker with ability to synthesize technology to create compelling customer value propositions and content by persona
    • Experience with creating competitive battle cards, sales plays, customer-facing PowerPoint decks, sales training presentations, and presenting at industry/customer events
    • Strong written and oral communication skills
    • Bachelor's degree in business or technical field preferred; MBA or advanced degree a plus

Keywords: Redwood Software, Cary , Senior Product Marketing Manager, Advertising , Morrisville, North Carolina

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