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Associate Marketing Manager

Company: Oxford University Press
Location: Cary
Posted on: September 24, 2022

Job Description:

We are the world's largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have a global impact. ABOUT THE ROLEThe Marketing Manager (Journals) is a role that leads and directs strategy on an associated journal list, based on departmental goals and objectives. This role is ideally suited to someone with a strong background in marketing, who thrives on building strong relationships.Duties of the role include:

  • Development and implementation of strategic marketing plans, for key journal lists (and key high-value products)
  • Communication with key stakeholders
  • Leading and directing campaigns for journals
  • Development and implementation of key content strategies within key journals
  • Third-party event/conference strategies for key journal areas
  • Analysis, providing regular reporting on performance against KPIs and critical measures of performance and effectiveness
  • Market Knowledge, developing and implementing best practice channel and campaign analysis, to measure success/failure or growth/decline, to feed into continuous improvement of understanding discipline researcher market
  • Strategic project work and involvement in high-level strategic marketing projects, representing the wider Researcher teamABOUT YOUYou will need:
    • Strategic understanding of, and experience in, marketing
    • Proven understanding of, and experience in, marketing to a range of audiences
    • Strong analytical skills
    • Proven effective communication with external and external customers - negotiation and influencing
    • Experience in publishing is desirable
    • Experience in leading changePosition Location: This position can be fully remote or hybrid in one of our offices: NY, NC, or MAWe're all currently working from home at the moment due to COVID. We are currently thinking through how we use our offices in the future and are open to discussing flexibility within this such as a blend of office and home working. We expect this role to require infrequent visits to the Oxford office. GJC Level: I4 (for internal purposes only)We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Keywords: Oxford University Press, Cary , Associate Marketing Manager, Advertising , Cary, North Carolina

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