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Marketing Specialist

Company: Accentuate Staffing
Location: Apex
Posted on: September 25, 2022

Job Description:

Accentuate Staffing is seeking an a Marketing Specialist with an interest in engineering concepts and new technologies to join a growing medical tech company in Apex, NC. The Marketing Specialist will work with leadership to accelerate market / brand awareness, creating and managing a digital presence / strategy, and assist in generating additional leads and opportunities for the Sales team. This is a director hire onsite role with growth opportunities. Responsibilities: Organize and manage trade show, conventions, and exposition logisticsDevelop and manage website content (interface with outside vendor)Manage and nurture lead generation (interface with outside vendor)Create technical and branding content for lead generationLead processing and verificationDesign marketing communications and implement campaigns (social media, white papers, blog posts, etc.)Identify competitive landscape and gather market intel on company, industry, and geographic regionConduct research into project-related issues to ensure competitiveness in the marketDevelop advertising materialsPropose development and preparation of reports to assist with decision makingProvide training and direction to support staff in relation to corporate brandingDirect sales and marketing research jobs Qualifications:Bachelor's degree in Business, Marketing or CommunicationsEngineering or Science background is a plus2-3 years of experience in relevant marketing roleProficient in MS Office (Outlook, Word, Excel, PowerPoint)Excellent creativity and presentation skillsExperience in social media, content development and online marketingKnowledge of SEO, keyword search and Google AnalyticsFamiliar with online marketing strategies and marketing channelsProficient in CRM software is a plusStrong written oral communication skills to effectively communicate critical design/project information to customers or internal stakeholdersAbility to explain and present complex concepts in an easy-to-understand mannerAbility to work across business unit functions and various levels within an organization

Keywords: Accentuate Staffing, Cary , Marketing Specialist, Advertising , Apex, North Carolina

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