Market Director Communication and Marketing
Company: Sovah Health - Danville
Location: Danville
Posted on: May 3, 2024
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Job Description:
Position Summary -Sovah Health is looking for the ideal
candidate who will manage internal and external communications and
community engagement strategies for Sovah Health (Danville &
Martinsville), Twin County Regional Healthcare and its affiliated
entities. The Director is responsible for working collaboratively
with corporate and local teams to ensure all advertisements,
communications, collateral materials, and activities accurately
reflect and support local and corporate brand and message
expectations. The Director has a dotted line reporting relationship
to the corporate Marketing and Communications teams. - - - - - - -
- - - To perform this job, an individual must perform each
essential function satisfactorily with or without a reasonable
accommodation. - - - - - - - - - Work collaboratively with division
director, corporate marketing and communications teams and local
leadership to develop annual plan that strengthens local brand
position and reputation and drives patient acquisition and growth.
- - - - - - - - - Develop and implement strategies including
internal communications (employees and physicians), public
relations, earned media, owned media, sponsorships and community
events. - - - - - - - - - -Coordinate advertising and paid media
strategies with corporate marketing department with emphasis on
targeted digital B2C and B2B media and engagement campaigns. - - -
- - - - - - -Maintain digital platforms for hospital and practices,
including websites, social media, physician directory and online
listings to ensure information is up-to-date, compliant and
consumer-oriented at all times. - - - - - - - - - Support online
reputation management program.--- Foster community relations and
partnerships on behalf of the hospital and in support of the
hospital's growth initiatives and reputation management--- Lead
community engagement initiatives including planning and/or
attending community events on behalf of the market including nights
and weekends.--- Serve as media contact, spokesperson, and Facility
Public Information Officer (PIO) as appropriate, coordinating
strategy with division director and corporate communications team
for more complex situations.--- - - - - - - - - - Meet regularly
with CEO, hospital and medical group leadership, and growth &
outreach liaison to ensure alignment on market priorities, market
share, market dynamics, identify new growth strategies and mitigate
reputational risk. - - - - - - - - - Provide regular reporting of
activities, key initiatives, performance indicators, and metrics
for leadership and stakeholders. - - - - - - - - - Monitor patient
acquisition and engagement tools and platforms, including provider
referral lines and health risk assessments. - - - - - - - - -
Manage annual department budget in partnership with corporate
marketing team. - - - - - - - - - Support the corporate
communications and marketing departments on additional enterprise
projects and tasks, as needed.--- - - - - - - - - - Regular and
reliable attendance.--- Perform other duties as assigned. - - - - -
- - - - Position primarily serves both internal and external
customers. - - - - - - - - - Access to and / or works with
sensitive and / or confidential information.--- Exhibit a
comprehensive understanding of healthcare regulatory and compliance
(e.g., HIPAA). Skilled in the application of policies and
procedures. Knowledge of Business Office Standards and Recommended
Practices. -Who We Are:People are our passion and purpose. Come
work where you are appreciated for who you are not just what you
can do. SOVAH Health - Danville is a 250 bed hospital with the
region's only designated Chest Pain Center & Certified Advanced
Primary Stroke Center. We are an academic teaching site for
residents, medical students, nurses, nurse practitioners,
pharmacists, and physician assistants.Where We Are:From our
beautiful rolling countryside to our thriving downtown, Danville
offers big city amenities with quaint, small town charm. We are
home to a thriving arts and entertainment scene, numerous local
restaurants and shops, diverse educational institutions, and vast
recreational opportunities. -Why Choose Us: - - - - - - - - -
Health (Medical, Dental, Vision) and 401K Benefits for full-time
employees - - - - - - - - - Competitive Paid Time Off / Extended
Illness Bank package for full-time employees - - - - - - - - -
Employee Assistance Program - mental, physical, and financial
wellness assistance - - - - - - - - - Tuition
Reimbursement/Assistance for qualified applicants - - - - - - - - -
Professional development, Growth opportunities, and Mentor-based
training - - - - - - - - - And much more---Minimum
QualificationsMinimum EducationBachelor's Degree (Journalism,
Communications, Marketing or Public Relations-related field)
required.Required Skills---Business Mathematical Skills -- Ability
to add, subtract, multiply, and divide in all units of measure,
using whole numbers, common fractions, and decimals. Ability to
compute rates, ratios, and percentages and to draw and interpret
graphs.Moderate Computers Skills: Frequent use of electronic mail,
word processing, data entry, spreadsheets, graphics, cloud-based
technologies, content management systems, etc. Ability to create,
maintain and incorporate simple functions into documents,
spreadsheets, databases, and presentations to support business
objectives.Moderate Communication: Regularly uses moderately
complex oral and written skills. May train others in functional
areas, interact with others and make presentations to department or
middle management.Varied Business Problems -- Problems are varied
and complex, requiring analysis or interpretation of the situation.
Problems are solved using knowledge and skills, general precedents
and practices.Department Specific Impact -- Decisions impact the
management and operations within a department. May contribute to
business and operational decisions that affect the
department.Moderate Independent Judgement -- Results are defined;
sets personal goals and determines how to achieve results with few
or no guidelines to follow; supervisor/manager provides broad
guidance and overall direction.--- Project Management -- Handle
multiple projects simultaneously including task delegation, project
oversight, and resource allocation.Minimum ExperienceMinimum 5
years of related experience -EEOC Statement:SOVAH Health - Danville
is committed to providing Equal Employment Opportunities for all
applicants and employees and complies with all applicable laws
prohibiting discrimination against any employee or applicant for
employment because of color, race, sex, age, religion, national
origin, disability, genetic information, gender identity, sexual
orientation, veterans' status or any other basis protected by
applicable federal, state or local law. -Equal opportunity and
affirmative action employers and are looking for diversity in
candidates for employment: Minority/Female/Disabled/Protected
Veteran
Keywords: Sovah Health - Danville, Cary , Market Director Communication and Marketing, Advertising , Danville, North Carolina
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