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Senior Analyst, Marketing Analytics

Company: Targetbase
Location: Cary
Posted on: October 11, 2019

Job Description:

Do you have 3+ years of post-grad experience being curious and solving business problems via Analytics? Great, please see below about our awesome opportunity! JOB SCOPE & PURPOSE The Senior Analyst within Analytics is a key driver of timely, accurate, insightful marketing and business analyses and intelligence to Targetbase clients. He/she has subject-matter expertise across a broad array of analytic techniques and tools that is coupled with a business-impact mindset and the desire to expand his/her experience and capability. MAIN RESPONSIBILITIES Provides business and customer insights & intelligence based on analyses of marketing programs, trend assessment, and competitive-brand monitoring. Able to deep-dive and mine marketing and business data across multiple marketing programs and campaigns, spanning offline (direct mail, call center, POS, etc.) and online channels (search, display, email, social, etc.) Creates measurement plans for marketing programs and communications, by translating business objectives and goals into appropriate metrics that roll-up to strategic KPIs. These KPIs should be designed to enable optimization, in-market testing/experimental designs (A/B, multivariate), and support a business-relevant learning plan. Solves problems by proactively thinking through suitable approaches/frameworks and functioning as an analytic consultant to internal teams. Delivers impactful analyses of assigned projects with high quality, on-time, and within projected budget/scope considers both the what and the so what aspects of each analysis performed. Solid analysis-packaging, presentation, client-facing skills with basic ability to consultatively sell. Participates as a collaborative team member, holding himself/herself and the team accountable for the work. Places client needs first, anticipating, understanding, and meeting or exceeding client expectations. REQUIRED QUALIFICATIONS EXPERIENCE & EDUCATION Minimum of 3 years of applied analytics experience in data-driven marketing analytics in some or all of the following areas: segmentation, predictive analytics, digital analytics, measurement, performance media / optimization, business intelligence, and/or market research. BA/BSc degree required; MBA/Masters a plus. KNOWLEDGE & ABILITY Proficient with one or more of the data-mining and modeling tools: R, Python, SQL, SPSS, SAS. Exposure and/or hands-on experience with digital analytics tools/platforms (Adobe, Google Analytics, DoubleClick, etc.) and with the principles of digital tag-management. Working understanding of data visualization dashboard tools (Tableau, Domo, etc.) Working understanding and/or experience of Data Cloud environments (Azure, Amazon WS, etc.) Proficient in Excel, Word, and PowerPoint. Strong communication, presentation and team-interaction skills. POSITION REQUIREMENTS Overtime may be necessary Some travel may be required PI113567426Pandologic. Keywords: Market Research Analyst, Location: Cary, NC - 27513

Keywords: Targetbase, Cary , Senior Analyst, Marketing Analytics, Advertising , Cary, North Carolina

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