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Veterans Preferred - Customer Insight Manager

Company: Bayer
Location: Cary
Posted on: April 5, 2021

Job Description:

Military Veterans are Encouraged to Apply. - - Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change. - - Customer Insight Manager - - - - - - YOUR TASKS AND RESPONSIBILITIES The primary responsibilities of this role, Customer Insight Manager, are to: Drive awareness and use of existing and new Customer Insight (CI) tools to discover actionable, meaningful insights that enables the Global Marketing Community to develop customer centric innovation and marketing strategies/activation; Develop market research plans for strategic business segments; Identify and conduct the relevant qualitative and quantitative market surveys needed by Global / Regional marketing teams (new product concept testing, brand awareness/loyalty, business strategy/creative concept testing, customer behavior and segmentation, price positioning, price/volume elasticity, etc.); Develop, conduct and evaluate the bi-annual (every 2 years) NPS survey for ES; Ensure regions/countries leverage to develop action plans; Collaborate with MEX Program Manager to conduct workshops and best practice sharing for CI; Collaborate with Digital Marketing Manager to develop and deploy Digital Analytics Strategy; Coach regional/country marketing teams on use of Data Analytic to form insights regarding customer and market trends; Review proactively available business intelligence in order to highlight key trends; Collaborate with Market Community Managers (MCM) to leverage in development of segment strategy and activation plans; Collaborate with MCM's to lead market research related to Must Win Battles (e.g. Customer Advisory Councils, Day in the Life workshops); Manage Market Research (MR) budget for ES. Ensure MR investments support ES business strategy; Manage MR Agencies; Develop and embed Bayer's customer centricity philosophy in Environmental Science's (ES) DNA; Improve market research and CI capabilities in ES marketing organization so the organization proactively uses MR and CI to anticipate customer needs and market trends; Institutionalize CI competencies across ES and knowledge sharing across Regions; Ensure utilization of BI reports and Data Analytic; Increase use of data to inform meaningful insights that drive strategic recommendations and inspire concrete and differentiating innovation; Contribute to differentiation and consistency in the ideation process and in the Marketing activation. WHO YOU ARE Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following: Required Qualifications: Bachelor's degree in Marketing or relevant field of study; At least five years of marketing experience with specific experience in customer analytics, market research and customer insights; Customer Insight Philosophy and Methodologies with ability to coach/train teams on the fundamentals of developing CI's; Experience working with market research firms to develop and implement market research plans/studies; Strong analytical, interpretive and synthetic skills with the ability to reliably distill copious amounts of data (qualitative, quantitative, secondary, etc.) into an insightful story with actionable recommendations; Desire to work collaboratively within a global, matrix team environment; Experience facilitating workshops (e.g. trainings, customer advisory councils, focus group etc.); Strong leadership and collaborative skills with capacity to influence in a cross-functional / international context; Knowledge of Market surveys (quantitative and qualitative) and strategic tools; Passion for customers; Genuine interest in understanding what makes customers tick, bringing those insights to life in an impactful way and delivering actionable insight. Domestic relocation may be available for this role #LI-US - - YOUR APPLICATION - - - Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. - - - Bayer is an Equal Opportunity Employer/Disabled/Veterans - - Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. - - - - - - - Location: United States : North Carolina : Cary - - - - Division: Crop Science - - - Reference Code: 362821 - - - - -

Keywords: Bayer, Cary , Veterans Preferred - Customer Insight Manager, Executive , Cary, North Carolina

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