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Veterans Preferred - Senior Brand Communications Manager

Company: Bayer
Location: Cary
Posted on: April 6, 2021

Job Description:

Military Veterans are Encouraged to Apply. - - Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change. - - Senior Brand Communications Manager - - - - - - YOUR TASKS AND RESPONSIBILITIES The primary responsibilities of this role, Senior Brand Communication Manager Profession Pest Management (PPM) and Turf and Ornamental (T&O), are to: Develop and execute brand/market value proposition and communications strategies, roadmaps that enhance brand awareness, relevancy and loyalty by delivering solutions-based content and services using all relevant mediums; Guide and partner with global market managers, regional and country marketing communications managers, commercial operations and external agencies to ensure all brand communications tactics and messages are consistent with the enterprise purpose, brand and market objectives and strategies; Manage all aspects of relevant brand communications to deliver on-time and on-budget Brand communication materials; Ensure agency resources are delivering best in class communications in a cost and time efficient manner; Support the Head of Marketing Excellence in ensuring that global branding professional projects and budgets are implemented according to business priorities and needs (taking into consideration the very complex brand heritage for the assigned professional Market Segments); Manage BES Trademark portfolio in assigned professional market segments ensuring best protection, renewal process and cost-effective management of Trademarks; Steer company global naming process for key launches in collaboration with Global Marketing Manager and Regional Marketing Manager, ensuring best protection and timely spread; Be responsible for Environmental Science Professional Guidelines of Brand Architecture Strategy implementation in the assigned market segments ensuring alignment and consistency throughout the company for the respective segments; Evaluate continually the relevance of communications tools, and notable advancements in relevant technologies especially in the Digital area; Adopt them within Environmental Science (ES) to disseminate information and provide training for internal and agency audiences; Contribute to Bayer Identity Net strategy implementation; Ensure compliance with corporate standards and guidelines by collaborating with Corporate communications, global branding, legal and regulatory; Contribute to successful brand value proposition, product launches or life cycle management branding activities by ensuring high quality branding communications packages delivered in due time and cost-effective manner Maintain and enhancing brand equity by ensuring that the flow of communications into, out of and through the company is regulated and managed in an effective manner, preserving the company's good reputation; Ensure brand consistency and cost-effective implementation linking global and local brand communications efficiently; Ensure that brand investments are protected by effective trademark management. WHO YOU ARE Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following: Required Qualifications: Master's degree education in communications / branding /marketing with at least 10 years of Brand communication / Brand Management experience; Deep understanding and state of the art brand communications processes and tools; Manage complex multi-national networks; Possess the ability to synthetize and to communicate complex, technical subject in a clearly structured and effective manner; Project Management, creativity and networking skills; Sound Experience in dealing with Communications, Branding agency Management. Domestic relocation may be provided for this role. #LI-US - - YOUR APPLICATION - - - Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes. - - - Bayer is an Equal Opportunity Employer/Disabled/Veterans - - Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. - - - - - - - Location: United States : North Carolina : Cary - - - - Division: Crop Science - - - Reference Code: 362902 - - - - -

Keywords: Bayer, Cary , Veterans Preferred - Senior Brand Communications Manager, Executive , Cary, North Carolina

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