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Director, Sports and Influencer Partnerships

Company: The V Foundation
Location: Cary
Posted on: January 25, 2023

Job Description:

Join a team that truly makes a difference in the world by funding game-changing cancer research and saving lives. The V Foundation for Cancer Research, co-founded by legendary basketball coach and announcer Jim Valvano and ESPN, provides a fun and rewarding environment where your work accelerates Victory Over Cancer. The V Foundation is a diverse community where employees are valued for their ideas and contributions. We offer phenomenal benefits including 100% of healthcare costs covered for you and your family and a generous paid time off plan.

Job Summary Overview
Under the general direction of the VP of Business & Sports Partnerships, the Director, Sports & Influencer Partnerships will design and execute a proactive strategy and plan to recruit and steward new and existing athletes, coaches, celebrities, and influencers to increase awareness, drive relevance and revenue of the V Foundation. This position will work closely with talent, their representatives and across the V Foundation to manage appearances at events, coordinate social media and marketing support and raise funds to support the V Foundation's mission.

This person should be very comfortable working with high profile personalities, their support staff, V Foundation board and leadership and corporate and sports partners. They will be organized, goal oriented and a team player and demonstrate a passion for our mission. The ideal candidate will bring an extensive list of contacts to help open new doors for us.
The Director will leverage several built-in strengths of the organization, including positive reputational awareness, a strong board of directors, and a dedicated team. The V Foundation also enjoys productive relationships with iconic brands and critical industry and research partners, including our founding partner ESPN, WWE, Bristol Myers Squibb, and more.

Key Responsibilities/Activities:

  • Build and execute program to grow roster of V Foundation ambassadors to support marketing and events - 45%
  • Design and execute program including target lists based on research of potential ambassadors who would support the work of our Foundation
  • Develop collateral and materials used to recruit, secure and onboard ambassadors. Manage agreements, onboarding decks and ongoing relationships
  • Identify events and marketing opportunities where the ambassadors can best be utilized based on their passions/interests and the needs of the V Foundation
  • Continuously monitor the press, social media, etc. to identify potential ambassadors with a passion for our cause and develop cultivation strategy
  • Engage with V Foundation board, key partners, etc. to grow prospect list

    2. Manage existing portfolio of ambassadors across our marketing and event calendar - 45%

  • Steward relationships throughout the year based on V Foundation calendar, key events, milestones, and content development
  • Partner closely with marketing, development, and events teams to match ambassadors to the right opportunities
  • Create win-win relationships based on ambassador passion areas and needs of V Foundation by developing and executing engagement plan
  • Work closely with Business Partnerships team on identifying partner-connected ambassadors/influencers to support tentpole and other partner initiatives'
  • Track ambassador engagement and deliver quarterly and annual impact reports based on approved and executed strategic engagement strategies per ambassador.

    3. Explore and implement programs that leverage newer technologies (NFTs) and new platformsto reach newer audiences and raise awareness and dollars. Secure new partnershipopportunities that target young, diverse, digitally savvy audiences - 10%

    Experience/Skills Required:

  • 8+ years of experience in working with sports personalities, celebrities, and social influencers
  • Proactive self-starter with strong business development skills and a sense of urgency to achieve aggressive goals.
  • Demonstrated track record of building talent development pipeline and delivering increased value to organizations - reach, relevance, and revenue.
  • A belief in the value of diversity, equity, and inclusion in the workplace and action that demonstrates this commitment.
  • Strong sense of initiative and an outcomes-oriented mindset that encourages teamwork and collaboration with internal and external partners
  • Excellent written and verbal communication, presentation, and interpersonal skills.
  • Proficient in Microsoft Office (Word, Excel, and PowerPoint) and Sales Force

    Experience in the following areas is strongly preferred:

    • Demonstrated track record of delivering increased promotion driving awareness and relevance as well as incremental revenue through charitable events, platforms and fundraising initiatives (auction experiences, call to donate, personal contributions). industries.
    • Working knowledge of CRM to utilize moves management for reporting accuracy and accountability.
    • An understanding of influencer marketing and the role it plays in generating brand awareness and revenue, as well as an ability to coordinate with the efforts of cross-functional teams and partners.


Keywords: The V Foundation, Cary , Director, Sports and Influencer Partnerships, Executive , Cary, North Carolina

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