Marketing Manager
Company: Teleflex
Location: Morrisville
Posted on: May 26, 2023
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Job Description:
Expected Travel: Up to 50%
Requisition ID: 7516
About Teleflex Incorporated
Teleflex is a global provider of clinically effective medical
technologies designed to improve the health and quality of people's
lives. We apply purpose driven innovation - a relentless pursuit of
identifying unmet clinical needs - to benefit patients and
healthcare providers. Our portfolio is diverse, with solutions in
the fields of vascular and interventional access, interventional
cardiology, surgical, anesthesia, cardiac care, interventional
urology, urology, emergency medicine and respiratory care. Teleflex
employees worldwide are united in the understanding that what we do
every day makes a difference. For more information, please visit
teleflex.com.
Vascular Access - Built on a history of innovation, our Arrow -
brand of technically advanced vascular access devices are renowned
throughout the world. Many of our vascular access products have
antimicrobial and antithrombogenic protection designed to reduce
vascular-related complications and include long and short dwell
central venous catheters (CVC), sheath introducers, arterial lines,
peripherally inserted central catheters (PICC), as well as
specialty devices and an advanced vascular positioning system to
facilitate precise placement of a PICC or CVC near the heart. Join
a dynamic, growing team that offers healthcare providers an array
of medical technology solutions that make a difference in patients'
lives.
Position Summary
The Marketing Manager/Senior Marketing Manager (MM) will have the
unique opportunity to manage a strategic portion of the Vascular
business unit portfolio while leading a team of high-performing
marketers. The selected candidate will focus on implementing the
latest and most effective marketing strategies to increase
awareness of clinically differentiated solutions, ultimately
accelerating the generation of qualified leads to increase market
share and drive exponential revenue growth. S/he will be a leader
within the Vascular Commercial Marketing Team and will have proven
experience executing marketing programs, portfolio strategies and
brand management to significantly shift market dynamics.
The Marketing Manager's responsibility is to master current and
potential markets, develop and execute superbly the category
marketing plans, market development programs and demonstrate
in-depth understanding of competitive offerings and strategies.
This individual is to clearly communicate the portfolio strategic
direction and priorities. Close collaboration with cross-functional
business partners is critical to personal success.
This is a great opportunity to join a high-performing and
collaborative team, where employees are at the center of all we
do.
Teleflex is committed to saving lives and improving patient
outcomes through innovative, clinician-preferred medical devices
and outstanding service. Our Arrow - Brand of products - which are
within scope for this position - are known to clinicians the world
over.
Principal Responsibilities
---Lead all aspects of commercial marketing, including creating and
driving the vision and commercial plan, branding, pricing, content
development, forecasting, and more.
---Serve as the brand strategy expert for the portfolio
---Develop and execute annual marketing plans and new product
launches following the Launch Excellent Action Plan (LEAP)
framework
---Develop and manage the pricing and GPO strategies for the
portfolio
---Practice and teach the fundamentals of marketing strategy and
techniques
---Conduct and implement market research methods to capture
customer needs and business opportunities
---Lead all aspects of promotion, including digital tool creation,
advertising, sales tool creation, demand generation campaigns, and
KOL Program development and management (in compliance with IPPs and
close partnership with Clinical Medical Affairs)
---Develop and coordinate KOL relationships and promotional
programs as part of a regional/national program
---Generate leads through focused targeting campaigns and work
closely with the sales leadership team to demonstrate return on
investment
---Develop, leverage, and maintain key opinion leader (KOL)
relationships for voice of customer (VOC) feedback and new idea
generation process.
---Build a strong, collaborative relationship with the Sales Force
to achieve mutual business goals
---Collaborate with Demand Planning, Manufacturing, and
Distribution to maintain high service levels.
---Manage the performance and lead the professional development of
at least 1 direct report
---Adhere to and ensure adherence to Teleflex Code of Ethics, all
Company policies, rules, procedures, and housekeeping
standards.
---Perform other duties as assigned by the immediate manager.
Education / Experience Requirements
Specialized Skills / Other Requirements
---Demonstrate practical application of successful
marketing/business/portfolio management concepts and methodologies,
as well as knowledge of measurement and analysis of commercial
effectiveness.
---High financial acumen and understanding of P&L
---Experience working in a regulated environment, with healthcare,
medical devices, or pharmaceuticals
---Ability to think strategically and deliver tactically
---Ability to present robust business cases in both formal
presentations and one-on-one interactions. Strong formal and
informal communication skills
---Ability to provide creative and strategic guidance and focus to
team members
---Ability to lead and influence others by acting as a leader
within the team
---Ability to work collaboratively within and across departments
and teams
---Planning, organization, oral and written communications skills,
project management, creativity, problem-solving, teamwork, resource
management, budget management, attention to detail, ethics, and
values.
---Ability to drive, focus on results, prioritize, approach
situations proactively, create problem-solving solutions, be
flexible, and effectively manage time/projects with multiple
stakeholders and tight timelines.
#LI-LM1
Teleflex, Inc. is an affirmative action & equal opportunity
employer. D/V/M/F. Applicants will be considered without regard to
age, race, creed, color, national origin, ancestry, marital status,
affectional or sexual orientation, gender identity or expression,
disability, nationality, sex, or veteran status. If you require
accommodation to apply for a position, please contact us at:
262-439-1894.
Teleflex is the home of Arrow -, Deknatel -, Hudson RCI -, LMA -,
Pilling -, Rsch -, UroLift - and Weck - - trusted brands united by
a common sense of purpose. Teleflex, the Teleflex logo, Arrow,
Deknatel, Hudson RCI, LMA, Pilling, Rsch, UroLift and Weck are
trademarks or registered trademarks of Teleflex Incorporated or its
affiliates, in the U.S. and/or other countries.
- 2021 Teleflex Incorporated. All rights reserved.
Keywords: Teleflex, Cary , Marketing Manager, Executive , Morrisville, North Carolina
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