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Digital Advertising Manager

Company: Oxford University Press
Location: Cary
Posted on: July 12, 2019

Job Description:

We are the world's largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researches, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have global impact.

PURPOSE OF THE JOB

The role of the Digital Advertising Manager is to upload, manage, monitor and report on all US digital adverting campaigns via Google Ad Manager across our platform of over 450 academic journals. This role will also provide support for keyword campaigns and programmatic integration and launch. The Digital Advertising Manager is responsible for insuring the successful delivery of every campaign and works closely with the sales team, advertising agency/media buyers and direct customers.

PRINCIPAL ACCOUNTABILITIES/KEY RESULT AREAS


  • Proficiency in Google Ad Manager, Google Analytics and Ad Exchange.
  • Manage the online advertising inventory, forecast, analyze and advise sales team on available inventory and campaign delivery performance in order to insure maximization of sales opportunities.
  • Manage keyword advertising campaigns; running keyword searches, inventory estimations and tracking delivery and renewals.
  • Manage programmatic advertising campaigns: evaluating and monitoring available inventory; monitoring and adjusting pricing as needed; overseeing auction activity.


    KNOWLEDGE AND EXPERIENCE

    • BS, BA degree preferred
    • Minimum of 1 year of experience in a digital operations
    • Strong web analytical skills and an understanding of relational databases, preferably MySQL
    • Knowledge of Google Ad Manager and Java Programming Language.
    • Good organisational skills, attention to detail, and ability to work under pressure.
    • Excellent knowledge and skills in MS Office, particularly Excel.

      GJC Level: I5 (for internal purposes only)

      We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Keywords: Oxford University Press, Cary , Digital Advertising Manager, Executive , Cary, North Carolina

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