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Director of SEO Analytics

Company: Three Ships
Location: Raleigh
Posted on: November 17, 2019

Job Description:

Mattress Advisor and Mattress Nerd---Mattress Advisor and Mattress Nerd are two flagship properties that make up our mattress and sleep portfolio. Through these platforms, we aim to educate consumers about sleep and health and help them make better, faster purchase decisions. We also partner with the leading direct-to-consumer brands in the category to grow their businesses online.
MattressAdvisor.com publicly launched in October 2017 as one of Three Ships' first owned media properties. In September 2018, we acquired Mattress Nerd, which was founded by an actual mattress nerd - a former mattress salesman who was passionate about informing consumers.
Mattress Advisor and Mattress Nerd are part of the Three Ships family of digital businesses.
Headquartered in Raleigh, NC, Three Ships started as a digital agency in 2009, and today includes other proprietary digital brands including Remedy Review (RemedyReview.com) and House Method (HouseMethod.com), which connect consumers and brands online in categories including natural health with an initial focus on the cannabidiol (CBD) category, home warranties, lawn care and products ranging from vacuums to fitness equipment. Our brand partners include AT&T, TruGreen, American Home Shield, Vivint, all top 20 direct-to-consumer mattress brands like Casper, Leesa, Purple and more.
Additionally,One Better Ventures (OBV) is an investor in Mattress Advisor. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt's Bees and Seventh Generation.
The opportunity Are you looking to accelerate your professional growth and take on new responsibility in an analytical yet creative role? Three Ships is seeking a seasoned marketer to take on an instrumental role in driving Organic search growth for our mattress and sleep portfolio, which consists of two industry-leading media properties: MattressAdvisor.com and MattressNerd.com.
As a senior member of the SEO team, you'll be responsible for improving Organic performance by strategizing and executing on technical SEO workstreams. You'll work closely with the editorial team to ensure all content is created targeting valuable keywords and is published following technical best practices to rank in Google SERPs. You will also be responsible for developing and executing on-page and off-page optimization strategies tailored to different types of content and keywords. If you have an entrepreneurial spirit, are results-driven, and are excited about serving customers and turning that into financial success, this role is a perfect opportunity for you.


The role
The Director of SEO Analytics:

  • Analyze the Organic search landscape and identify key opportunities to drive meaningful traffic. Conduct keyword research and competitive gap analysis to inform strategic content plays, including new content, content optimization, new content formats and innovative experiments that quickly grow traffic on relevant, high-value search terms. These strategies will help inform content strategy and execution, which will require close collaboration with the editorial team.
  • Own and execute the technical SEO strategy across each property. Ensure all content follows technical SEO best practices and is set up to be optimally crawled, indexed and ranked by search engines.
  • Drive results by optimizing content to win on Organic. Lead the charge on keyword and traffic conquest by ensuring all content is best positioned to win on SERPs. You will do this by implementing on-page (meta descriptions, schema, keyword distribution, etc.) and off-page (content promotion) strategies that help our content get the visibility it needs. You'll also be responsible for site-wide technical performance, including but not limited to sitemaps, internal linking architecture, page speed, and tech stack.
  • Measure and report on content performance. Keep a pulse on content performance metrics and make proactive, data-driven decisions to improve our visibility in search and drive conversions for commercial content.
  • As a senior member of the management team, you will also play a role in influencing and executing on key business initiatives such as channel expansion and M&A diligence, vetting and integration.
    What it takes
  • Strong analytical skills: You are able to quickly understand data and use it to influence decision making.
  • Independence and maturity: You are comfortable putting your head down and producing excellent work with minimal supervision. You have a successful track-record of positive professional experiences with your previous jobs and leadership.
  • Strong communication skills: You are a strong verbal and written communicator with the ability to lead a team, build and influence relationships, and compose effective communications.
  • Problem solving and agility: You thrive in an environment where there is no playbook for success. You can adapt to different tasks and shift priorities as needed. You have an entrepreneurial spirit and are energized by doing work that hasn't been done before.
  • An inherent drive to be excellent: You are not satisfied with average. You are enthusiastic and committed to do whatever it takes to get the job done at a world-class level and don't check out because it's 5PM or a weekend.
  • Culture buy-in: At Three Ships, We Act with Focus, Get After It, Build the Team, and Grow Without Limits; those are our values, and we expect you to live them every day.
    What your resume shows
    • Bachelor's degree or relevant experience in Analytics, Marketing, Journalism, Communications, or Business.
    • 3-5 years of experience in technical SEO execution. Affiliate network and attribution experience is a plus.
    • Deep understanding of digital marketing principles such as conversion funnels, website optimization for SEO rankings, and audience segmentation.
    • Experience in overseeing technical SEO workflows and optimizations, all with SEO ranking and traffic as the core objective.
    • Experience in applying data insights to editorial decisions.
    • Track record of meeting and exceeding performance targets. Experience leading a team to hit output goals is a plus.
      Why you should join us
      • Results: At Three Ships we have nine consecutive years of profitability and a track record of successful growth in the digital marketing space.
      • Stability: We are privately owned, have a holding period of "forever," have no debt, have significant cash to invest - we're "rock solid" financially.
      • Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands.
      • Market Landscape: The mattress and sleep industries are highly relatable industries that are transforming. There's no better time than now to be building a business in this space.
      • Career Growth: There is no cap on growth, promotions or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
      • Learning: We are a small and mighty team but also have the advantage of tapping into the Three Ships ecosystem and working with subject matter experts in creative, branding, content strategy, SEO, paid media and more. The opportunity to grow new skills and learn from smart people is endless.
      • Fun: The team has a high bar for excellence, but also a real interest in each other and making work fun.
        The package
        Base salary and performance-based bonus commensurate with experience and a leadership role in an early-stage company. As a member of the Three Ships platform, you have access to competitive benefits, including health, 401k, a monthly wellness stipend for house cleaning, gym membership or massages, mobile reimbursement, and an office stocked with snacks, coffee and just about every other beverage you can imagine.
        All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.

Keywords: Three Ships, Cary , Director of SEO Analytics, Executive , Raleigh, North Carolina

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