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Product Marketing Manager - Software Defined Infrastructure

Company: Lenovo
Location: Morrisville
Posted on: November 19, 2021

Job Description:

General Information Req # WD00011374 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Monday, September 13, 2021 Working time: Full-time Why Work at Lenovo Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that's brighter and more inclusive. And we go big. No, not big-huge. We're not just a Fortune Global 500 company, we're one of Fortune's Most Admired. We're in 180 markets, working with 63,000 brilliant colleagues and counting. And we're known for the world's most complete portfolio of smart technology, from devices to software to infrastructure. With our ingenuity, we help millions-not just the select few-experience our version of a smarter future. The one thing that's missing? Well--- you... Description and Requirements About Lenovo: Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world's most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation - to create better experiences and opportunities for millions of customers around the world. Join us in defining our world of tomorrow and creating smarter technology for all! Who You'll Work With: Lenovo's Infrastructure Solutions Group (ISG) provides end-to-end IT solutions and services for organizations at any scale. We empower our customers to dramatically accelerate their organizations, improve their industries, and solve humanity's greatest challenges. A trusted partner every step of the way, we provide reliable infrastructure and support with Smarter Infrastructure Solutions, Cloud Computing, Analytics and AI, As-A-Service, Edge Computing, and more. What You'll Do: At Lenovo, Go-To-Market (GTM) Product Marketing Manager is responsible for leading our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you will be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most clear and effective messages to position and promote our products. In this role, the GTM Product Marketing Manager will be focused on defining the market opportunity and sales revenue opportunity for the offers on the roadmap, providing input to the offer construct as the roadmap develops and ensuring the execution tracks for delivering are well defined with leaders accountable and responsible for each one. You will contribute to the design of GTM blueprints which will be in place for the different hyper-converged offerings and solutions. Responsibilities: * Translate technical details into benefits for the user * Follow and analyze market trends to position products * Develop product marketing strategies (pricing, advertising, product launching) * Ensure that the build of the product functionally works and is accessible to all customers * Craft compelling messages across marketing channels (landing pages, ad campaigns) * Work with various teams (design, content, acquisition, product, sales) to implement strategies * Evaluate marketing product features and releases * Evaluate offerings based on relevant feedback from existing and prospective customers * Working as an extended member the product management team, providing input to the offering team, ensuring key differentiation and GTM priorities are addressed * Work cross functionally, understanding and highlighting the interdependence of GTM success and provide feedback loop between BU's, customers, and sales * Develop readiness plans and drive execution by relentlessly focusing on the Customer and the Partner experiences and helping our product development teams keep that focus. * Proactively identify and anticipate roadblocks of technical, business, political, or organizational nature and actively seek for resolution with leadership and peers. Facilitate the identification and the development of capabilities needed across the company to support the specific transformation effort. Basic Qualifications: * 7+ years of experience in different aspects of Sales and/or Product Management from account management, partner sales creation to technical acumen and knowledge of datacenter solutions * Strong understanding of IT infrastructure, datacenter, edge computing systems, Cloud, compute, storage, networking, and security * Proven experience as a Product Marketing Manager, Brand Manager, or similar role * Experience with Sales activities, with understanding of GTM motions * Experience in market analysis * Familiar with product marketing tactics and integrated marketing campaigns * Working knowledge of web analytics tools * BS in Marketing and/or Engineering or similar Preferred Qualifications: * MBA in Marketing * Solid understanding of server technologies and products * Creativity, excellent communication skills, and detail oriented Awards & Recognition: * Fortune Magazine's World's Most Admired Companies, 2020 & 2019 * Human Rights Campaign, Corporate Quality Index - Perfect Score 2020, 2019, 2018 * Universum's World's Most Attractive Employers, 2020 * Best Places to work for LGBTQ Equality, 2021 & 2020 * Top 100 Internship Programs Winner, 2020 * Global 100 Most Sustainable Corporations by Corporate Knights, 2020 * Bloomberg Gender-Equality Index - Perfect Score, 2020 * IoT Breakthrough Award, 2020 * 2020 Fortune Global 500, #224 Learn more about why it's great to work at Lenovo - https://www.lenovobenefits.com/why-join-lenovo We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.

Keywords: Lenovo, Cary , Product Marketing Manager - Software Defined Infrastructure, IT / Software / Systems , Morrisville, North Carolina

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