Campaign Strategist

Company: Netsertive
Location: Morrisville
Posted on: August 7, 2022

Job Description:

Summary:Do you enjoy developing digital strategies to drive success for customers but are less enthused about the execution components? If so, continue reading! Our Campaign Strategist will be responsible for developing effective digital marketing strategies, optimizing campaigns to meet our customers' business objectives, and collaborating with both internal teams & customers to drive retention & growth.
Responsibilities:Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this position.

• Research and develop digital marketing strategies and campaign plans to meet client business objectives based on consumer insight and data
• Identify new digital marketing strategies to be explored and drive testing in collaboration with platform partners (Google, Microsoft, etc) as well as internal Client Performance & Product teams
• Monitor, analyze, and performance tune campaigns across channels and networks
• Collaborate with Execution, Product, Client Success, Sales, Engineering, and Marketing to retain clients and drive revenue via Netsertive's offerings
• Evaluate client analytics, including user behavior, transaction level data, and campaign performance
• Participate in client calls with Sales and Client Success teams
• Troubleshoot performance issues
• Train internal teams on campaign strategies and execution
• Engage with and leverage network partner relationships
• Continued development and expertise in digital marketing trends and best practices
• Some travel will be required
  Minimum Qualifications:
  • 4+ years experience developing and managing digital marketing campaigns on Google, Microsoft, and Facebook
  • 4+ years experience with Google Analytics
  • 4+ years of client-facing experience with demonstrated dedication to clients and problem solving
  • Prior experience working at an agency
  • Excellent written and verbal communication skills
  • Bachelor's degree in business, marketing, communications, or related area
  • Our ideal candidate would also have a combination of:
  • 1+ years experience developing and managing digital marketing campaigns on The TradeDesk
  • 2+ years experience working with Sales teams developing new prospect strategies and campaign plans
  • Prior experience creating and implementing Search Engine Optimization strategies
    Benefits & Perks
    • Generous PTO, Floating Holidays, Volunteer Time Off, and Unlimited Wellness Time
    • 100% Paid Medical, Dental, and Vision
    • Stock Options
    • Market-Leading 401K Match
    • Early Release Summer Fridays
    • Paid Parental Leave
    • On-Site Gym Available for Employee Use
    • Professional Development Reimbursement Program
    • 4 Year Refresh Paid Vacation
      Netsertive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, pregnancy, childbirth or related medical conditions, age, veteran status/military status, disability, genetic information, or any other characteristic protected by law in any local, state or federal law. Accord complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Keywords: Netsertive, Cary , Campaign Strategist, Other , Morrisville, North Carolina